EARNED VISIBILITY

RALLY4VETS | DVEN runs press outreach as a controlled, studio aligned process that produces organic coverage rooted in community relevance. We do not trade access for headlines, and we do not over promise placements. We build the conditions for credible storytelling by pairing advance content exhibition with a verified community convening model, then executing press engagement within studio approved language, assets, and protocols.

Our strategy is built on three press ecosystems that studios rarely activate in a unified way. First, entertainment press, approached with a disciplined narrative focused on community engagement, cultural relevance, and professional execution standards. Second, veteran and military media, approached through trusted editorial channels that already serve the active duty and veteran readership. Third, local and regional press in the screening market, approached with a civic and cultural story angle that connects the film experience to local community wellbeing and veteran connection.

The differentiator is access with credibility. Many organizations can invite people to a screening. Few can reliably convene veterans and military families through trusted pathways, then deliver spokespeople, local story angles, and audience context that journalists can use immediately without reputational risk. Veteran and military media is also a distinct and meaningful channel. For example, Military Times positions itself as a dedicated, independent news source for the military community and reports a large digital, social, and newsletter audience footprint, which makes it a legitimate earned media pathway when the story is handled with editorial respect and proper controls.

Local relevance matters because local outlets still shape community narratives, and they carry trust that national coverage often lacks. Pew Research Center reports that 85 percent of U.S. adults say local news outlets are at least somewhat important to the wellbeing of their local community, including 44 percent who say local journalism is extremely or very important. Pew also reports that 70 percent of U.S. adults have at least some trust in information from local news organizations, higher than trust in national news organizations. For studios, that creates a pragmatic opportunity: a disciplined local story can do more for credibility than a broad, generic push, particularly when the subject is veteran community and belonging.

Execution is what makes this valuable. We build a studio safe press package that includes studio approved language, approved key art, a market specific pitch angle, designated spokespeople, and clear press rules. We align timing and embargo requirements with studio publicity before outreach begins. After the event, we provide an earned visibility summary that documents outreach activity, resulting coverage where it occurs, and a concise set of audience sentiment themes. This approach also compounds through community amplification, which matters because Nielsen cites word of mouth as the most trusted channel, with 88 percent of global respondents trusting recommendations from people they know more than any other channel.